Social Media Marketing Imagine it's the year 2004. Lisa is looking to release a book and set up a blog she's sure that she'd be successful but she's only worried about one thing she doesn't know how to ensure that her book reaches the right target audience who could enjoy her book during that period however there were only a few forms of advertisement available like print ads billboards radio direct mail direct sales and the television all of these options were pretty expensive their effectiveness couldn't be accurately determined and they didn't let her advertise her content to the appropriate audience Lisa's book would never find the audience it deserved. Now let's Examine the same situation in the present day alongside traditional forms of advertising. Lisa would have access to digital marketing a much more extensive form of marketing lucrative inexpensive and configurable. Marketing that would enable marketers to advertise their audience digitall