7 Strategies for Digital Marketing part-1

7 Strategies  for Digital Marketing

If you are a beginner to digital marketing and you want to cut through the noise, then I'm visiting tell you how all of these work based on a decade of experience rather than just theory. The Web optimization instrument that assists you with developing your hunt traffic, research your rivals, and overwhelm your specialty.Today, I'm going to talk about seven digital marketing strategies that I've personally used and seen work.And if there's just one thing that you take away from this blog, it's to not try all of those at once. Instead, pick one among these strategies, experiment, and master the channel before moving on to the subsequent .

Let's get thereto .

So before we probe these strategies, you would like to make sure that you're adopting today's mindset of the consumer. Today, we sleep in a "content-first" world. People are trying to find information before they buy. So you would like to put yourself in the buyer's shoes rather than allowing yourself to get blinded by how great you think your products and services are. The mentality you would like to adopt is to help people rather than trying to cold-sell them. You reach a broader audience and build trust when you help people solve problems through free and valuable content. Your product or service has the potential to be able to solve people's problems, fulfill their desires, and fulfill their needs.

Blogging with SEO in mind is the first digital marketing strategy. Now, blogging isn't writing about what you probably did today or even something noble like an epiphany you had. That's a diary. But aren't getting me wrong.A loyal and existing audience can benefit from this type of content. except for most of us that just want to get more traffic, leads, and sales we'd like to intentionally target problems that our target audience wants to solve. within the world of blogging, this whole process are often summed up as a technique called keyword research.

Let me show you two clear-cut samples of how keyword research works.

In the first example, for instance you sell physical products like computer parts and accessories. In Google, what do you think future customers might search for?

Probably questions like:

Why is my computer so slow?

How to build a computer?

How to speed up a computer?

All of these are very real problems, and many are searching for solutions. A new report from Ahrefs' Keywords Explorer tells us that tens of thousands of searches take place each month for these exact search terms. It's pretty simple to integrate products from your store into content based on these specific queries.

"Why is my computer so slow" could come right down to a hard drive, CPU, or ram problem. So help your readers diagnose the matter and offer product solutions within your post.

"How to make a computer" would be a great way to promote any component of a computer. They're already showing intent to create , so it's unlikely that they've already purchased parts and peripherals.

Alright, second example.

Consider yourself a real estate agent who receives payment whenever someone purchases, sells, or rents a piece of property. Now, the thing that the majority agents do is boast about how many homes they've sold or how they won an award that you nor I have ever heard of. My point is that the typical buyer or seller doesn't care. And to prove my point, nobody is searching for things like:

which realtor won the foremost awards in New York? But again, potential customers are trying to find solutions to their problems. Problems like:

How to invest in real estate?

How to buy a house?

What credit rating is necessary to purchase a home?

And again, these all have the potential to draw in a massive audience. By ranking in Google for something like "how to take a position in real estate," you're now attracting potential buyers with deep pockets and that they likely have the intent to buy. Content on "how to shop for a house" would likely require the work of an agent at some point, which might be you.

Asking questions like "What credit score is needed to buy a house" is a great way to demonstrate that your knowledge and goals go beyond simply closing the deal. the simplest thing about blogging for SEO is that once you rank, you will be getting free, consistent and passive traffic from Google.

Second Digital marketing strategy, which is to take a position in video content, specifically on YouTube.YouTube is currently the second most popular search engine.In addition, the number of video carousels in Google's search results nearly doubled in 2017.Video is more than just for the future.It is right now.therefore, the same idea of assisting potential customers applies to video as well.People visit video search engines like YouTube with the intention of obtaining responses to their inquiries. for instance , if you purchased a so-called "new" iPhone 14 on eBay, you would possibly search for "iPhone 14 unboxing" and see if all of the contents are in the box. And consistent with Ahrefs' Keywords Explorer, 108,000 searches are happening monthly globally on YouTube alone for this keyword. This blog that you're reading immediately was chosen because I can see that people are specifically looking for digital marketing blogs for beginners. Go to Ahrefs' Keyword Explorer, switch the program to YouTube, and search for a broad keyword in your niche to generate topic ideas that people are looking for.

Let's use "makeup" as an example. Now, "makeup" as a standalone keyword isn't an issue . So let's move on to the Questions report, where you can see the most frequently asked questions about your subject.

And  immediately ,  you will see  great topic ideas like "makeup looks" Now, when you're creating these videos,  attempt to  keep the fluff out and pack in as much necessary value as possible.

Third Digital marketing strategy is social media marketing, instead of  covering every social media network,  i would like  to pass on a couple of important tips that will help you grow your social channels.  the primary  is to focus on just one social media channel when you're just starting. It takes time  to create  a following. But numbers aren't everything. What  you would like  is a loyal following.  once you  dip your toes into every possible social media network out there, your attention gets divided  and therefore the  results get diluted.

So which social media marketing channel  does one  choose?

That leads us to the second tip, which is  to travel  where your target audience is and cater to the platform. If  you've got  to choose just one social network,  it isn't  about choosing the one with the most active users. It's all about understanding the audience that's there and if  you'll  serve the reason for them being there.  you would like  to think about why someone is logging into a specific social media network.

For example, people usually  attend  YouTube to learn how to do something or to be entertained. But Facebook is different.  give some thought to  it.  have you ever  ever logged onto Facebook, hoping  that you simply  would see an unboxing tutorial? Or better yet,  have you ever  ever opened your Facebook app hoping you would find a limited-time offer that's 97% off,  just for  the next 37 minutes? Probably not. People don't check Facebook with a  mastercard  in hand. Things that are useful, interesting, shocking, or funny are shared and liked by people.

So if  you're  going to try and bring people into your world, present your message as a story, video, or something else  which will  likely stand out from the endless feed of vacation vanity shots.

Pinterest on  the opposite  hand is primarily a social search engine where people can control what they want to search for.  the first  intent of users on this platform is to get inspired, learn things, and  decide to  do things. Therefore, produce content that fulfills their purpose for being there. So if  this is often  your audience,  cash in  of a less competitive landscape from both ads and organic perspectives.

We  speak about  other 4 strategies of Digital marketing in our next blog:)