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What is digital marketing? part-1

What is digital marketing? 



What is digital marketing in actuality?

Let me explain to you with a story so you don't get bored:)

Meet Lisa a digital marketer she works as the head of a digital marketer but how did Lisa get here?

A few years ago Lisa began to see a large number of opportunities popping up in the field of digital marketing. To begin her entry into this field she needed to understand what exactly digital marketing was. And what was great about that?

First, Lisa Learn that digital marketing was the form of marketing through which people advertise digitally. Digital marketing leverage different channels like


  • Search Engines
  • Social Media Platform(Facebook, Twitter , TikTok , etc)
  • Websites
  • Emails
  • Mobile application

It would give the marketer the opportunity to interact with and understand their audience better and you increase the trust in the brand. Digital marketing also shows the marketer advertisement to the people based on their actions and preferences on the internet.

After understanding the basic concept of digital marketing Lisa realized there is more to digital marketing than she initially thought. Some types of Digital marketing are:


  • Content marketing
  • Search Engine Optimization
  • Pay-Per-Click
  • Social Media Marketing
  • Email Marketing
  • Affiliate marketing

We will discuss all these types in detail in next blog post.

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